CBAP Question #547: Real Exam Question with Answer & Explanation

The table illustrate the statement of cash flower for a courier company for the last fiscal year: Due to aggressive market competition the management of the company performed a strategy review and based on their0-findings and the current market conditions, they came up with strategic and tactical changes in order to keep a competitive market position. In order to strength customer retention strategies through a new competitive advantage, the company is considering implementing a live parcel tracking system. The added value will be that the customers may determine the exact location on of the parcel whether it is in a warehouse, crossing the ocean through an overseas the exact location of th parcel whether it is in a warehouse, crossing the ocean through an overseas the ship, or travelling in a delivery truck at any time. The system tracks the location of the parcel by tracking the vehicle in which it is contained. However, for a group of old delivery trucks, it was noticed that the engine sound and vibration disturbed the tracking signal and caused of management would like to sell these vehicles and replace them with newer ones, the Chief Financial Officer (CFO) was strongly against that approach. The CFO argoad that instead of hanging tracking devices on the trucks body they can have the truck drivers manually send the truck send the truck location from a hand held mobile device every 20 minutes. What could the business analyst (BA) do to gain consensus between the CFO and other Management?