A company wants to launch an existing product in another channel and the business analyst (BA) is starting to perform the stakeholder analysis. Legend: Influence/Impact 1 to 5 (1 = very limited impact

Influence = 3 and impact = 3 underestimates marketing's central role in a channel launch, where their involvement is critical rather than moderate.

Influence = 1 is incorrect because marketing is not a peripheral stakeholder - they are a primary driver of channel strategy and execution.

Impact = 1 is incorrect because a new channel launch fundamentally changes marketing workload, responsibilities, and performance targets.

Marketing plays a central role in launching a product through a new channel, giving them the highest possible influence (5) over how the initiative is shaped and executed. The channel launch directly affects marketing operations, campaigns, and performance metrics, resulting in a very high impact (5). In stakeholder analysis, departments that both shape key decisions and are significantly affected by outcomes receive top ratings on both dimensions.