IIBA
CBAP · Question #375
CBAP Question #375: Real Exam Question with Answer & Explanation
The correct answer is D. Influence = 5 and impact = 5. In a product channel expansion, marketing holds maximum influence and impact because they directly drive channel strategy and are fundamentally affected by the launch outcome.
Question
A company wants to launch an existing product in another channel and the business analyst (BA) is starting to perform the stakeholder analysis. Legend: Influence/Impact 1 to 5 (1 = very limited impact/influence: 5 = very high impact/influence). Considering the analysis, what values for influence and impact will the BA assign to the marketing?
Exhibit
Options
- AInfluence = 3 and impact = 3
- BInfluence = 1 and impact = 3
- CInfluence = 3 and impact = 1
- DInfluence = 5 and impact = 5
Explanation
In a product channel expansion, marketing holds maximum influence and impact because they directly drive channel strategy and are fundamentally affected by the launch outcome.
Common mistakes.
- A. Influence = 3 and impact = 3 underestimates marketing's central role in a channel launch, where their involvement is critical rather than moderate.
- B. Influence = 1 is incorrect because marketing is not a peripheral stakeholder - they are a primary driver of channel strategy and execution.
- C. Impact = 1 is incorrect because a new channel launch fundamentally changes marketing workload, responsibilities, and performance targets.
Concept tested. Stakeholder analysis influence and impact rating
Reference. https://www.iiba.org/career-resources/a-business-analysis-body-of-knowledge/babok/
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