What is the recommended approach to manage multiple users in Adobe Target?

Question

Options

• AUse custom scripts for user management
• BUse Experience Cloud Admin Console
• CRely on Adobe Sensei for role assignments
• DGrant admin-level access to all users

• A
  8% (2)
• B
  69% (18)
• C
  19% (5)
• D
  4% (1)

Explanation

Managing multiple users in Adobe Target is best handled through the Experience Cloud Admin Console (option B), which provides a centralized interface to add users, assign product profiles, and control role-based permissions across all Adobe Experience Cloud solutions - including Target - without custom code or manual workarounds.

• A (Custom scripts) is wrong because Adobe provides a built-in admin interface; writing scripts for user management is unnecessary, error-prone, and not a supported best practice.
• C (Adobe Sensei) is wrong because Sensei is Adobe's AI/ML engine focused on personalization and automation - it has no role in identity or access management.
• D (Admin access for all) violates the principle of least privilege; granting everyone admin rights creates serious security risks and is explicitly against best practices.

Memory tip: Think "AC = Admin Console" - just as you'd manage an enterprise's users in a central control panel (not scripts or AI), Adobe uses the Admin Console as the single source of truth for all Experience Cloud user permissions.

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