A retail company is planning to use Adobe Target to implement A/B Testing. They are concerned that bot traffic might impact the results. What are two ways that Adobe Target handles known bot…

Question

Options

• AIt does not create or retrieve a visitor profile.
• BIt logs data to be sent to the Adobe Experience Platform.
• CIt does not log an activity visit for reporting.
• DIt uses bot traffic in modeling and serving personalized content.

• A
  71% (32)
• B
  18% (8)
• D
  11% (5)

Explanation

Adobe Target automatically detects known bots and takes two protective measures to preserve data integrity: it skips creating or retrieving a visitor profile (A), and it excludes the visit from activity reporting (C). These two behaviors work together to ensure bot interactions don't pollute your A/B test metrics or inflate visitor counts.

Why the distractors are wrong:

• B is incorrect because Adobe Target does not forward bot traffic data to Adobe Experience Platform - the goal is exclusion, not redirection.
• D is the opposite of correct behavior; including bot traffic in modeling or personalization would corrupt the algorithm and defeat the purpose of bot filtering.

Memory tip: Think of it as a "double block" - bots are blocked from profiles (no identity created) and blocked from reports (no visit counted). If it were logged or used anywhere (B or D), the filtering would be pointless.

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