Which user roles are available in Adobe Target? (Select two)

The correct answer is A. Target Admin C. Activity Approver. Adobe Target defines its user permission model around a specific set of roles tied to workspace access and activity lifecycle management. Target Admin grants full administrative control, including managing users, properties, and configurations across the platform. Activity…

Governance, Administration, and Best Practices

Question

Options

ATarget Admin
BContent Manager
CActivity Approver
DMarketing Author

How the community answered

(54 responses)

A
76% (41)
B
17% (9)
D
7% (4)

Explanation

Adobe Target defines its user permission model around a specific set of roles tied to workspace access and activity lifecycle management. Target Admin grants full administrative control, including managing users, properties, and configurations across the platform. Activity Approver (also called simply "Approver") is a recognized role that allows users to activate and deactivate activities - a distinct, elevated permission beyond just editing.

Content Manager is not a role in Adobe Target; it sounds plausible but belongs to the vocabulary of systems like Adobe Experience Manager (AEM), making it a classic cross-product distractor. Marketing Author similarly does not exist in Target's permission model - it blends familiar marketing terminology with a generic title to mislead.

Memory tip: Think of Adobe Target roles as a ladder - Observer, Editor, Approver, Publisher, Admin. The two roles that appear in answer choices are at the top (Admin) and middle (Approver) of that ladder, representing control over both the platform and the activity lifecycle.

Topics

#user roles#permissions#Target Admin#Activity Approver

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