A client wants to set up an Activity using Analytics for Target (A4T) and needs to send Target- based conversion data to Adobe Analytics. Which metric name will this data be given in Adobe Analytics?

Question

Options

• AActivity Conversions
• BActivity Impressions
• CActivity Goals
• DActivity Success Rate

• A
  74% (40)
• B
  4% (2)
• C
  15% (8)
• D
  7% (4)

Explanation

When Adobe Target sends conversion data to Adobe Analytics via A4T, it uses the standardized metric name "Activity Conversions" - this is the fixed, out-of-the-box metric name that Adobe Analytics assigns to Target goal completions, regardless of what the goal is called inside Target itself.

Why the distractors are wrong:

• B (Activity Impressions) tracks visit/view counts for the activity, not conversions - it's a real A4T metric, but measures exposure, not goals met.
• C (Activity Goals) sounds logical but is not an actual Adobe Analytics metric name in the A4T schema; it's a conceptual term, not a system-generated one.
• D (Activity Success Rate) doesn't exist as a standalone A4T metric - success rate would be a calculated metric you build yourself (conversions ÷ impressions), not something automatically sent by Target.

Memory tip: Think of the A4T metric trio as Impressions → Conversions → (calculated) Rate. Adobe Analytics receives raw counts (Activity Impressions and Activity Conversions), and anything rate-based is derived - so "Activity Conversions" is the only term that fits a raw conversion count sent directly from Target.

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