Which syntax is used for Geo location variables that are used as tokens in Adobe Target activities?

Question

Options

• A${profile.geolocation.country}
• Bprofile.geolocation.country
• C[profile.geolocation.country]
• D${geo.location.country}

• A
  71% (22)
• B
  6% (2)
• C
  3% (1)
• D
  19% (6)

Explanation

Option A (${profile.geolocation.country}) is correct because Adobe Target uses the ${} token syntax to interpolate dynamic variables into activity content, and geo location data is accessed via the profile.geolocation namespace. Options B and C are wrong because bare dot-notation (profile.geolocation.country) and bracket-notation ([profile.geolocation.country]) are not valid Adobe Target token formats - they won't be evaluated or replaced at runtime. Option D (${geo.location.country}) uses the correct wrapper syntax but the wrong namespace path; Adobe Target exposes these values under profile.geolocation, not geo.location.

Memory tip: Think of ${} as a "dollar sign = substitution" rule - Adobe Target tokens always wrap the variable path in ${...}, just like template literals in JavaScript. If you remember that the namespace mirrors the UI label ("profile → geolocation → country"), you can reconstruct the correct token without memorizing it.

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