Which JavaScript library is required to implement Adobe Target on a website?

Question

Options

• AappMeasurement.js
• Bat.js
• Calloy.js
• DvisitorAPI.js

• A
  6% (2)
• B
  79% (27)
• C
  12% (4)
• D
  3% (1)

Explanation

at.js is Adobe Target's dedicated JavaScript library, purpose-built to deliver personalization and A/B testing by communicating directly with Target's delivery API and managing DOM manipulation for experience delivery.

• appMeasurement.js is Adobe Analytics' core tracking library - it collects and sends analytics data, but has no role in Target's experience delivery.
• alloy.js is the Adobe Experience Platform Web SDK, a newer unified library that can work with Target, but it is not the traditional, required library the exam is testing on.
• visitorAPI.js (the Experience Cloud ID Service library) handles visitor identification and ID syncing across Adobe solutions - a supporting role, not Target's implementation library.

Memory tip: Think "at.js = Adobe Target" - the "at" prefix maps directly to the product name, making it the easiest library name to associate with Target on exam day.

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