Adobe
AD0-E408 · Question #67
A retail site runs an A/B Test to evaluate whether a "Free Shipping" banner increases conversion rates. The initial report shows no significant lift in conversions. What should the Business Practition
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Optimization and Analysis
Question
A retail site runs an A/B Test to evaluate whether a "Free Shipping" banner increases conversion rates. The initial report shows no significant lift in conversions. What should the Business Practitioner do next?
Options
- ACancel the test and launch a new variation
- BExtend the test duration to gather more data
- CReplace the banner with a different promotional message
- DReassign the audience to increase traffic volume
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Topics
#A/B testing#test duration#statistical significance#data sufficiency