Which action describes the creation of an activity-only audience?

Question

Options

• ACreate activity-only audiences in the Experience Composers.
• BRefine existing activities that are not migrated to activity-only audiences.
• CCombining multiple audiences to create activity-only audiences is not allowed.
• DActivity-only audiences cannot be created in Adobe Target.

• A
  85% (17)
• B
  10% (2)
• D
  5% (1)

Explanation

Option A is correct because in Adobe Target, activity-only audiences are created directly inside the Experience Composers (Visual or Form-Based) during activity setup - they exist solely within that activity and are never saved to the global Audience Library.

Why the distractors fail:

• B is wrong because activity-only audiences are created fresh within the composer, not by refining or migrating existing library audiences.
• C is wrong because combining multiple audiences (audience combinations) is actually a supported feature in Adobe Target, and this statement misrepresents how activity-only audiences work.
• D is wrong because activity-only audiences absolutely can be created in Adobe Target - they are a core feature designed for audiences you don't intend to reuse.

Memory tip: Think "activity-only = composer-only." If you build the audience inside the Experience Composer while setting up an activity, it stays locked to that activity. If you build it in the Audiences Library, it's available everywhere. The scope of creation determines the scope of availability.

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