What can be configured in "Goals and Settings" for an activity? (Select two.)

Question

Options

• AReporting source
• BAudience qualification rules
• CPrimary and secondary metrics
• DActivity scheduling

• A
  79% (31)
• B
  15% (6)
• D
  5% (2)

Explanation

In Adobe Target's activity workflow, the Goals and Settings page specifically handles reporting configuration and success measurement. The Reporting Source (A) lets you choose between Adobe Target or Adobe Analytics (A4T) as the data source for your results. Primary and secondary metrics (C) define what you're measuring as success - for example, conversion rate as the primary metric and revenue per visitor as secondary.

Audience qualification rules (B) are configured in the Targeting step of the activity setup, not Goals and Settings - that step is where you define who sees the experience. Activity scheduling (D) is handled in the Overview or activity settings panel, where you set start/end dates and priority, separate from the Goals and Settings section.

Memory tip: Think of "Goals and Settings" as the measurement page - it answers how you track results (reporting source) and what counts as success (metrics). Anything about who sees the activity or when it runs belongs elsewhere.

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