What are key steps when creating an A/B Test in Adobe Target? (Select two.)

The correct answer is A. Define the activity name and audience C. Configure variations of the page elements. When setting up an A/B Test in Adobe Target, defining the activity name and audience (A) is foundational - it scopes who sees the test and organizes it within your workspace. Configuring variations of the page elements (C) is the core of A/B testing itself, where you create the…

Implementation and Delivery

Question

Options

ADefine the activity name and audience
BUse default metrics for the test
CConfigure variations of the page elements
DRun the test without QA

How the community answered

(51 responses)

A
80% (41)
B
6% (3)
D
14% (7)

Explanation

When setting up an A/B Test in Adobe Target, defining the activity name and audience (A) is foundational - it scopes who sees the test and organizes it within your workspace. Configuring variations of the page elements (C) is the core of A/B testing itself, where you create the alternative experiences being compared against the control.

Option B is wrong because relying on default metrics is poor practice - you should explicitly define success metrics (e.g., conversions, clicks) aligned to your specific goal, not assume defaults fit your use case. Option D is wrong because QA is a critical step before going live; skipping it risks launching broken experiences to real users, which corrupts your test data and harms user experience.

Memory tip: Think "ACtivate your test properly" - Audience + Configuration are the two hands-on steps you must define, while B and D are both tempting shortcuts that bypass essential due diligence.

Topics

#A/B Testing#Activity Setup#Test Variations#Audience Targeting

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