What factors should be considered when identifying opportunities for optimization? (Select two.)

Question

Options

• APages with high exit rates
• BPages with low traffic
• CPages with high revenue impact
• DPages with no recent updates

• A
  81% (26)
• B
  13% (4)
• D
  6% (2)

Explanation

Optimizing pages with high exit rates (A) is valuable because these pages signal where users are abandoning the site - indicating friction, confusion, or unmet expectations that, if resolved, can improve conversions. High revenue impact pages (C) deserve priority because even small improvements there yield the largest return on investment; optimizing a checkout page outweighs perfecting a rarely-visited blog post.

Low traffic pages (B) are poor candidates because fixes there move the needle very little on overall performance - optimization effort should go where volume amplifies the benefit. Pages with no recent updates (D) is a red herring; update frequency has no direct bearing on whether a page needs optimization - a stale page might convert perfectly fine, while a freshly updated page could still underperform.

Memory tip: Think "Exit + Impact" - you want to stop users from leaving and maximize revenue. If a page bleeds users or bleeds money, it's worth optimizing.

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