What is the visitor's default profile lifetime in Adobe Target?

Question

Options

• A14 weeks
• B6 days
• C14 days
• D6 weeks

• A
  5% (3)
• B
  2% (1)
• C
  88% (57)
• D
  6% (4)

Explanation

In Adobe Target, visitor profiles are stored for 14 days by default, making option C correct. This 14-day window represents how long Target retains profile attributes (like past behavior, preferences, and mbox parameters) before the profile expires for an inactive visitor.

Why the distractors are wrong:

• A (14 weeks) - multiplies the correct number by 7, confusing days with weeks.
• B (6 days) - too short; this doesn't match any standard Adobe Target configuration value.
• D (6 weeks) - plausible-sounding but incorrect; no standard Adobe Target lifecycle maps to 6 weeks.

Memory tip: Think "14 days = 2 weeks" - a clean, two-week window for a visitor to return before their profile resets. If you remember "two weeks," you'll immediately rule out the week-based options (A and D) and the short-lived 6-day option.

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