Adobe
AD0-E408 · Question #134
When creating an A/B test in Adobe Target, what is the primary purpose of a "control" in the test setup?
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Implementation and Delivery
Question
When creating an A/B test in Adobe Target, what is the primary purpose of a "control" in the test setup?
Options
- ATo serve as the default content for users who are not part of the test
- BTo measure the impact of the test on a specific subset of users
- CTo ensure that the test does not adversely affect the website's performance
- DTo control the distribution of traffic evenly across variations
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Topics
#A/B testing#control experience#default content#test setup