What happens if an mbox request fails to return content?

Question

Options

• AThe page breaks
• BDefault content is shown
• CThe visitor is excluded permanently
• DThe activity stops

• A
  3% (1)
• B
  83% (33)
• C
  10% (4)
• D
  5% (2)

Explanation

When an mbox request fails to return content in Adobe Target, default content is shown to the visitor - this is a core failsafe behavior ensuring the page still renders correctly even when personalization cannot be delivered. This protects user experience and keeps the page functional regardless of Target's availability.

• A (page breaks) is wrong because Target is designed with graceful degradation in mind; a failed mbox request falls back silently without disrupting page rendering.
• C (visitor excluded permanently) is wrong because exclusion is an activity-level rule set intentionally by marketers, not a consequence of a technical failure.
• D (activity stops) is wrong because a single failed request affects only that visitor's experience at that moment - the activity continues running for all other visitors.

Memory tip: Think of default content as a "safety net" - if Target's trapeze act fails, the net (default content) catches the visitor so the show goes on.

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