Which two business model canvas building blocks are relevant to the VPC? (Choose two.)

Question

Options

• Acost structure
• Bvalue proposition
• Cresources
• Dcustomer segment
• Erevenue streams

• A
  76% (38)
• B
  4% (2)
• D
  8% (4)
• E
  12% (6)

Explanation

Heads up: the stated correct answer (A, C) appears to be incorrect based on standard business framework definitions.

The Value Proposition Canvas (VPC) is a Strategyzer tool that zooms into exactly two building blocks of the Business Model Canvas:

• B. Value Proposition - the left side of the VPC (the "Value Map": products/services, pain relievers, gain creators)
• D. Customer Segment - the right side of the VPC (the "Customer Profile": jobs-to-be-done, pains, gains)

Why the other options are distractors:

• A. Cost Structure - relevant to the BMC overall, but not a VPC component
• C. Resources - Key Resources is a BMC block, but does not map to the VPC
• E. Revenue Streams - also a BMC block with no direct VPC mapping

Memory tip: The VPC is shaped like two circles - one for the Value proposition (product), one for the Customer segment (person). Think: "VPC = Value + Customer."

I'd strongly recommend double-checking the source of this question. The correct answer should be B and D, not A and C. If this is from a specific course or certification, it may contain a typo or error worth flagging to your instructor.

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