Which options is the goal of the Cisco Business Architecture?

While influencers are part of the sales process, creating "influencer value" is not the overarching goal of the entire Business Architecture methodology.

The Cisco Business Architecture is fundamentally focused on translating technology capabilities into measurable business outcomes and benefits, thus creating direct business value for the customer.

While technology is involved, the Business Architecture's goal is to derive business value from technology, not just to create "technical value" in isolation.

"Directive value" is not a recognized or primary goal of the Cisco Business Architecture, which emphasizes collaboration and outcome-driven solutions.