810-440 · Question #231
Which description of the channel building block in the business model canvas is true?
The correct answer is C. how the business reaches its customers. The 'Channels' building block in the Business Model Canvas describes how a company communicates with and reaches its customer segments to deliver a value proposition.
Question
Which description of the channel building block in the business model canvas is true?
Options
- Akey activities that support the value proposition
- Bvalue that the business delivers to its customers
- Chow the business reaches its customers
- Dfor whom is the business creating value
How the community answered
(22 responses)- B9% (2)
- C86% (19)
- D5% (1)
Why each option
The 'Channels' building block in the Business Model Canvas describes how a company communicates with and reaches its customer segments to deliver a value proposition.
Key Activities describe the most important things a company must do to make its business model work, not how it reaches customers.
The Value Proposition describes the bundles of products and services that create value for a specific Customer Segment, not how the business delivers that value.
The Channels block defines the communication, distribution, and sales channels a company uses to reach its Customer Segments and deliver a Value Proposition. It encompasses how products or services get from the company to the customer, ensuring the value reaches the target audience effectively.
Customer Segments describe the specific groups of people or organizations an enterprise aims to reach and serve, which answers 'for whom is the business creating value'.
Concept tested: Business Model Canvas - Channels block
Topics
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