Which value does a customer realize from the Cisco Business Architecture approach?

While product features contribute, the Business Architecture focuses on the value realization from business outcomes and how technology supports those, not merely demonstrating features.

Ensuring Cisco's relevancy is an internal goal for Cisco, but the primary value for the customer is about their own business outcomes, not Cisco's relevance.

The Cisco Business Architecture approach is centered on aligning technology investments with specific business outcomes and priorities. It aims to help organizations identify, quantify, and realize the financial and operational benefits tied to achieving these strategic objectives and overall business value.

Staying updated with product capabilities is a technical consideration, but the Business Architecture approach elevates the conversation to how those capabilities enable strategic business outcomes, not just product currency.