810-440 · Question #224
Which description of the role of the account manager is true?
The correct answer is D. The account manager is directly responsible for the customer relationship. The account manager's primary role is to manage and nurture the relationship with the customer.
Question
Which description of the role of the account manager is true?
Options
- AThe account manager is responsible for technology selection to sell into the account.
- BThe account manager leads a business-led approach selecting the right technology to sell.
- CThe account manager leads the customer engagement throughout the business-led approach.
- DThe account manager is directly responsible for the customer relationship.
How the community answered
(64 responses)- A2% (1)
- B3% (2)
- C5% (3)
- D91% (58)
Why each option
The account manager's primary role is to manage and nurture the relationship with the customer.
While involved in sales, the account manager typically facilitates, but is not solely responsible for, the selection of specific technologies to sell; this often involves pre-sales engineers or product specialists.
The account manager facilitates the business-led approach, but leading the selection of technology is usually a collaborative effort involving technical experts, not solely the account manager.
While an account manager leads customer engagement, stating they lead it "throughout the business-led approach" in a way that implies sole leadership over all aspects, including technical selection, isn't as precise as being directly responsible for the relationship.
The account manager acts as the main point of contact for the customer, fostering and maintaining the long-term relationship to understand their needs and ensure satisfaction. This responsibility extends to overseeing all aspects of the customer's interaction with the company.
Concept tested: Account manager role in customer engagement
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