What is the Cisco Services Partner Program (CSPP) objective?

Question

Options

• Amaximizes Cisco's profits by requiring partners to sell only Cisco-branded services
• Ballows the partner to focus on recurring revenue while earning performance-based incentives
• Celiminates all barriers throughout the customer lifecycle
• Dtrains partners to develop and sell their own independent services without any backing from Cisco

• A
  4% (1)
• B
  88% (23)
• C
  8% (2)

Explanation

Option B is correct because the CSPP is designed to help partners build sustainable, recurring revenue streams (such as managed services and renewals) while rewarding high performance through incentive structures - aligning partner success with Cisco's ecosystem growth.

Why the distractors are wrong:

• A is wrong because CSPP actually encourages partners to deliver their own value-added services, not restrict them to Cisco-branded offerings only.
• C describes a broader Cisco lifecycle philosophy (like the Customer Experience approach), not the specific objective of CSPP.
• D is wrong because CSPP provides Cisco backing, tools, and incentives - partners aren't operating independently without support.

Memory tip: Think of CSPP as a "recurring + reward" program - partners earn recurring revenue (subscriptions, renewals) and performance incentives. The two R's: Recurring + Rewards = the CSPP goal.

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