Which two factors drive subscription value for customers? (Choose two)

Question

Options

• Aup to date security protection
• Bbundling of software and hardware
• Cfreeware offers
• Dtraining access
• Econtinuous access to innovation

• A
  89% (40)
• B
  7% (3)
• C
  2% (1)
• D
  2% (1)

Explanation

Subscriptions deliver ongoing value primarily through up-to-date security protection (A) - customers stay protected against evolving threats without manual updates - and continuous access to innovation (E) - they automatically receive new features and improvements as the product evolves, avoiding the stagnation of perpetual licenses.

Why the distractors are wrong:

• B (bundling software and hardware): Bundling is a sales/pricing strategy, not a core driver of subscription value - it's about packaging, not ongoing benefit.
• C (freeware offers): Freeware is a separate licensing model entirely; it doesn't relate to what makes a paid subscription valuable.
• D (training access): While training may accompany some subscriptions, it's an optional add-on or benefit, not a fundamental subscription value driver.

Memory tip: Think of subscriptions as a living product - they keep you Safe (security) and Current (innovation). The value is in what continuously flows to you, not one-time perks like training or bundles.

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