What is a cross-sell opportunity?

Question

Options

• Aa sales technique offering suggestions for additional products or services to complement the
• Ba sales strategy aimed at encouraging customers to buy the highest-priced product on offer
• Can approach centered around selling products that are not related to the customer's interests
• Da method involving the promotion of discounted software and services during a specific season

• A
  88% (45)
• B
  4% (2)
• C
  2% (1)
• D
  6% (3)

Explanation

Cross-selling means offering customers complementary products or services that enhance what they're already buying - for example, suggesting a phone case when someone buys a smartphone. Option A captures this precisely: it's about additional products that complement the original purchase.

• B is wrong because suggesting the highest-priced item describes upselling, not cross-selling.
• C is wrong because cross-selling targets products related to the customer's interests, not unrelated ones.
• D is wrong because cross-selling has nothing to do with seasonal discounts; that describes a promotional pricing strategy.

Memory tip: Think of the "cross" in cross-sell as crossing over to a related product category - you're moving sideways across the product catalog (cross-sell), not pushing the customer up to a pricier version of the same thing (up-sell).

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