700-805 · Question #73
Which task must a Renewals Manager perform early in the renewal process?
The correct answer is A. risk assessment. Risk assessment must happen early because a Renewals Manager needs to identify which accounts are at risk of churning before taking any action - without knowing the risk level, there's no basis for prioritizing or planning the renewal strategy. B (risk mitigation) is wrong…
Question
Which task must a Renewals Manager perform early in the renewal process?
Options
- Arisk assessment
- Brisk mitigation
- Cterms negotiation
- Dreview new opportunities
How the community answered
(40 responses)- A90% (36)
- B3% (1)
- C3% (1)
- D5% (2)
Explanation
Risk assessment must happen early because a Renewals Manager needs to identify which accounts are at risk of churning before taking any action - without knowing the risk level, there's no basis for prioritizing or planning the renewal strategy.
- B (risk mitigation) is wrong because mitigation is what you do after identifying risks; you can't mitigate what you haven't assessed yet.
- C (terms negotiation) happens later in the process, once you understand the account's health and have engaged the customer.
- D (review new opportunities) is an expansion activity (upsell/cross-sell) that comes after securing the renewal itself, not at the start.
Memory tip: Think "assess before act" - the renewal workflow flows from assess risk → mitigate risk → negotiate terms → expand, so assessment is always the first gate.
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