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RCDDV15 · Question #145
The program manager must define the program and understand the organization's target market and customer needs. What should the program manager do first?
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Program Strategy Alignment
Question
The program manager must define the program and understand the organization's target market and customer needs. What should the program manager do first?
Options
- ABrainstorm with the program team to decide on the definitions of the target market.
- BMeet with peers to identify the company's competitors in the target market
- CMeet with the project managers to identify the target market
- DWork with the program sponsor to assess the needs of the target market
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Topics
#program definition#market analysis#program sponsor#stakeholder engagement