The program manager must define the program and understand the organization's target market and customer needs. What should the program manager do first?

Question

Options

• ABrainstorm with the program team to decide on the definitions of the target market.
• BMeet with peers to identify the company's competitors in the target market
• CMeet with the project managers to identify the target market
• DWork with the program sponsor to assess the needs of the target market

• A
  4% (1)
• B
  17% (4)
• C
  8% (2)
• D
  71% (17)

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