To increase its presence and promote its products and services in new markets, a company begins to implement its new business strategy. The company's CEO endorses a new program to promote and…

To increase its presence and promote its products and services in new markets, a company begins to implement its new business strategy. The company's CEO endorses a new program to promote and support this strategy. However before the program is formally initialed, this strategy must be aligned with the organization's strategic goals and objectives. What should the program manager develop first?