Which metrics will help a Product Owner determine if a product is delivering value? (choose the best two answers)

Question

Options

• ACustomer satisfaction.
• BProductivity.
• CVelocity.
• DTime to market.
• EPercentage of scope implemented.

Explanation

A (Customer satisfaction) and D (Time to market) are the correct answers because they measure actual outcomes and value delivered to customers. Customer satisfaction directly reflects whether users find the product useful and worth their time or money. Time to market measures how quickly value reaches customers - a shorter cycle means stakeholders benefit sooner, which is a core goal of product ownership.

Why the others are wrong:

• B. Productivity measures how much work the team produces, not whether that work generates value - a team can be highly productive building the wrong thing.
• C. Velocity is a planning tool for the Development Team; it tracks story points completed per Sprint but says nothing about whether those features satisfied any customer need.
• E. Percentage of scope implemented measures progress against a fixed plan, which is an output metric - completing scope does not guarantee the delivered features are valuable.

Memory tip: Think outcome over output. A Product Owner cares about impact (satisfied customers, value delivered quickly), not activity (how fast the team moves or how much was built). Ask yourself: "Does this metric prove customers are better off?" If yes, it's a value metric.

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