A product's success is measured by: (choose the best three answers)

Question

Options

• AThe impact on customer satisfaction.
• BThe impact on cost.
• CThe impact on my boss's mood.
• DThe delivery of upfront defined scope compared to the upfront planned time.
• EThe impact on my performance rating.
• FThe impact on revenue.

Explanation

A, B, and F are the correct answers - product success is measured by customer satisfaction, cost impact, and revenue impact because these reflect real-world business outcomes: whether customers value the product, whether it's economically viable to build and maintain, and whether it drives financial returns.

D is wrong because delivering defined scope on a fixed timeline is a project success metric (the iron triangle), not a product success metric. A product can be delivered on time and on scope yet still fail completely in the market - product success is about outcomes, not outputs.

C and E are wrong because they measure personal/political outcomes (a boss's approval, a performance rating) that have nothing to do with whether the product creates value for customers or the business. These are classic distractors designed to test whether you conflate personal incentives with product value.

Memory tip: Think CRaB - Customers, Revenue, Business cost. If a metric doesn't connect to one of those three pillars, it's measuring the person, not the product.

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