PMP · Question #934
A project manager who is providing development support for a product notices some of their long- standing customers moving to a competitor because of improved value being delivered from their…
The correct answer is A. Ask the product owner if the value delivery of the product has changed. Upon observing customer churn due to competitor value, the project manager should first consult the product owner to verify changes in the product's value proposition. This initial step ensures understanding of the core issue before taking further action.
Question
A project manager who is providing development support for a product notices some of their long- standing customers moving to a competitor because of improved value being delivered from their product. What should the project manager do first?
Options
- AAsk the product owner if the value delivery of the product has changed.
- BIntensify the focus of the product to recapture the lost customers.
- CPut the ongoing product development on hold and discuss with the team.
- DRequest a change to the product based on the new market insight.
How the community answered
(27 responses)- A74% (20)
- B15% (4)
- C4% (1)
- D7% (2)
Why each option
Upon observing customer churn due to competitor value, the project manager should first consult the product owner to verify changes in the product's value proposition. This initial step ensures understanding of the core issue before taking further action.
The product owner is responsible for maximizing the value of the product, and their expertise is crucial for understanding market value shifts. Asking the product owner first allows the project manager to gain immediate insight into whether the product's value proposition has indeed changed or if external factors are at play, guiding subsequent strategic decisions.
Intensifying product focus is a possible solution, but it shouldn't be the first step without understanding the root cause or validating the market shift with the product owner.
Putting development on hold without understanding the situation can disrupt progress unnecessarily and might not be the appropriate initial response.
Requesting a change without a confirmed understanding of the problem could lead to misdirected efforts and waste resources if the product owner identifies a different issue or solution.
Concept tested: Collaborating with product owner for market insight
Topics
Community Discussion
6
Fatima Z.Jun 28, 2026A is your answer. Remember the mnemonic ACID for agile responses: Ask before you Change, Investigate, or Do. The PM spots a value gap, so step one is always to Ask the product owner, not jump to fixes.
Imani T.Jun 30, 2026ACID is a solid mnemonic but be careful on the real exam, because if the question says the PM already understands the gap and is deciding what to do next, they want you to jump straight to bringing it to the product owner rather than asking more questions.
Imani T.Jul 5, 2026Saw this on my exam last month, picked A because the PM doesnt own the value decisions, the product owner does, so you check with them before doing anything drastic. C and D sound action-oriented but youd be overstepping your role by halting work or requesting changes without first understanding whether the value proposition actually shifted.
Mei-Ling H.Jul 8, 2026Agreed on A, but watch the qualifier in the stem: if it says "best next step" then checking with the PO is correct, but if it says "immediately" you escalate to the sponsor first because the PO may be the one who changed the priority without telling you.
Mei-Ling H.Jul 5, 2026C, the question says "first" so you stop and talk to the team.
Fatima Z.Jul 6, 2026Good instinct to think of the team, Mei-Ling, but A is the answer because the question is asking about the first step in a process, not the first thing you do when a problem pops up. Remember FAST: First Action Starts the process, and that means documenting or identifying before you gather folks to chat.