Which one is NOT a level of need in the Kano Model?

The correct answer is C. Enabling Needs. The three official categories in the Kano Model are: (1) Basic Needs - threshold attributes customers expect by default (their absence causes dissatisfaction); (2) Performance Needs - attributes where more directly increases satisfaction; and (3) Excitement Needs - unexpected…

Submitted by javi_es· Apr 18, 2026Value-driven Delivery

Question

Options

ABasic Needs
BPerformance Needs
CEnabling Needs
DExcitement Needs

How the community answered

(39 responses)

A
3% (1)
C
95% (37)
D
3% (1)

Explanation

The three official categories in the Kano Model are: (1) Basic Needs - threshold attributes customers expect by default (their absence causes dissatisfaction); (2) Performance Needs - attributes where more directly increases satisfaction; and (3) Excitement Needs - unexpected delighters that create strong positive reactions when present. 'Enabling Needs' is not a Kano category - it is a fabricated distractor.

Topics

#Kano Model#Requirements Prioritization#Customer Satisfaction#Feature Prioritization

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