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PLAT-ADMN-201 · Question #131

How can multiple Campaign records be associated with a single Opportunity?

The correct answer is A. Campaign Influence. Multiple Campaign records can be associated with a single Opportunity through the use of Campaign Influence, which tracks the contribution of various campaigns to a deal.

Submitted by kavita_s· Apr 18, 2026Sales and Marketing Applications

Question

How can multiple Campaign records be associated with a single Opportunity?

Options

  • ACampaign Influence
  • BCampaign Hierarchy
  • CCampaign Members
  • DPrimary Campaign Source

How the community answered

(45 responses)
  • A
    93% (42)
  • B
    2% (1)
  • D
    4% (2)

Why each option

Multiple Campaign records can be associated with a single Opportunity through the use of Campaign Influence, which tracks the contribution of various campaigns to a deal.

ACampaign InfluenceCorrect

Campaign Influence enables the association of multiple campaigns with a single opportunity, allowing organizations to attribute success and track the impact of various marketing efforts on a sales deal.

BCampaign Hierarchy

Campaign Hierarchy organizes campaigns into parent-child relationships for reporting and management but does not directly link multiple campaigns to an opportunity.

CCampaign Members

Campaign Members represent individual leads or contacts associated with a specific campaign, not the association of multiple campaigns with an opportunity.

DPrimary Campaign Source

Primary Campaign Source is a single field on the Opportunity object that links only one campaign as the main source, unlike Campaign Influence which supports multiple associations.

Concept tested: Campaign Influence and Opportunity

Source: https://help.salesforce.com/s/articleView?id=sf.campaign_influence_overview.htm&type=5

Topics

#Campaign Management#Opportunity Management#Campaign Influence#Sales Processes

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