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PLAT-ADMN-201 · Question #131

PLAT-ADMN-201 Question #131: Real Exam Question with Answer & Explanation

The correct answer is A: Campaign Influence. Multiple Campaign records can be associated with a single Opportunity through the use of Campaign Influence, which tracks the contribution of various campaigns to a deal.

Submitted by kavita_s· Apr 18, 2026Sales and Marketing Applications

Question

How can multiple Campaign records be associated with a single Opportunity?

Options

  • ACampaign Influence
  • BCampaign Hierarchy
  • CCampaign Members
  • DPrimary Campaign Source

Explanation

Multiple Campaign records can be associated with a single Opportunity through the use of Campaign Influence, which tracks the contribution of various campaigns to a deal.

Common mistakes.

  • B. Campaign Hierarchy organizes campaigns into parent-child relationships for reporting and management but does not directly link multiple campaigns to an opportunity.
  • C. Campaign Members represent individual leads or contacts associated with a specific campaign, not the association of multiple campaigns with an opportunity.
  • D. Primary Campaign Source is a single field on the Opportunity object that links only one campaign as the main source, unlike Campaign Influence which supports multiple associations.

Concept tested. Campaign Influence and Opportunity

Reference. https://help.salesforce.com/s/articleView?id=sf.campaign_influence_overview.htm&type=5

Topics

#Campaign Management#Opportunity Management#Campaign Influence#Sales Processes

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