PLAT-ADMN-201 · Question #131
How can multiple Campaign records be associated with a single Opportunity?
The correct answer is A. Campaign Influence. Multiple Campaign records can be associated with a single Opportunity through the use of Campaign Influence, which tracks the contribution of various campaigns to a deal.
Question
Options
- ACampaign Influence
- BCampaign Hierarchy
- CCampaign Members
- DPrimary Campaign Source
How the community answered
(45 responses)- A93% (42)
- B2% (1)
- D4% (2)
Why each option
Multiple Campaign records can be associated with a single Opportunity through the use of Campaign Influence, which tracks the contribution of various campaigns to a deal.
Campaign Influence enables the association of multiple campaigns with a single opportunity, allowing organizations to attribute success and track the impact of various marketing efforts on a sales deal.
Campaign Hierarchy organizes campaigns into parent-child relationships for reporting and management but does not directly link multiple campaigns to an opportunity.
Campaign Members represent individual leads or contacts associated with a specific campaign, not the association of multiple campaigns with an opportunity.
Primary Campaign Source is a single field on the Opportunity object that links only one campaign as the main source, unlike Campaign Influence which supports multiple associations.
Concept tested: Campaign Influence and Opportunity
Source: https://help.salesforce.com/s/articleView?id=sf.campaign_influence_overview.htm&type=5
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