P_SAPEA_2023 · Question #30
Having identified the appropriate sel of Business Activities, as the Chief Enterprise Architect of Wanderlust, assisted by the sap Enterprise Architects. you have been trying to relate to Lead to…
The correct answer is A. Marketing Analytics, Recommendation Management C. Marketing Campaign Management D. Social Media Management. The business capabilities 'Marketing Analytics' and 'Recommendation Management' align with the goal of enhancing the number of leads through targeted campaigns and cross-selling opportunities. 'Marketing Campaign Management' is central to designing and executing effective…
Question
Having identified the appropriate sel of Business Activities, as the Chief Enterprise Architect of Wanderlust, assisted by the sap Enterprise Architects. you have been trying to relate to Lead to Cash Business Capabilities in the SAP Reference Business Architecture content repository. In light of the two key goals outlined by the Wanderlust CIO, what are the most appropriate Business Capabilities? Note: There are 3 correct answers to this question.
Options
- AMarketing Analytics, Recommendation Management
- BAccount Based Marketing, Lead Management
- CMarketing Campaign Management
- DSocial Media Management
- EMarketing Strategy Management, Brand Management
How the community answered
(47 responses)- A70% (33)
- B19% (9)
- E11% (5)
Explanation
The business capabilities 'Marketing Analytics' and 'Recommendation Management' align with the goal of enhancing the number of leads through targeted campaigns and cross-selling opportunities. 'Marketing Campaign Management' is central to designing and executing effective campaigns. 'Social Media Management' is pivotal for achieving high visibility on platforms where potential customers are most active.
Topics
Community Discussion
No community discussion yet for this question.