P_SAPEA_2023 · Question #29
Tho Wanderlust CIo wants to focus loss on marketing strategy and planning, to instead prioritize marketing implement goals in mind to enhance number of leads generated: - Run effective and highly…
The correct answer is B. Analyse and respond to customer insighto increase cross selling opportunities through online C. Implement promotional activities-Run effective and high visibility campaigns. The business activities 'Analyze and respond to customer insight' and 'Implement promotional activities' directly relate to the CIO's goals of increasing cross-selling opportunities through online recommendations and running highly visible campaigns. Analyzing customer insights…
Question
Tho Wanderlust CIo wants to focus loss on marketing strategy and planning, to instead prioritize marketing implement goals in mind to enhance number of leads generated:
- Run effective and highly visible campaigns (for example. on social media)
- Increase cross selling opportunities through online recommendation
AS the Chief Enterprise Architect Of Wanderlust. assisted by the SAP Enterprise Architects, you have been trying to regoals with the Business Process Modules, Segments and Activities in the Lead to Cash B2C Business Process Varia Business Architecture content repository (see graphic below). What are relevant combinations Of business activities and goals based on the graphic below? Note: There are 2 correct answers to this question.
Exhibit
Options
- ADevelop market strategy -Run effective and high visibility campaigns.
- BAnalyse and respond to customer insighto increase cross selling opportunities through online
- CImplement promotional activities-Run effective and high visibility campaigns.
- DDesign and mange a customer loyalty programo increase cross selling opportunities through
How the community answered
(57 responses)- A12% (7)
- B63% (36)
- D25% (14)
Explanation
The business activities 'Analyze and respond to customer insight' and 'Implement promotional activities' directly relate to the CIO's goals of increasing cross-selling opportunities through online recommendations and running highly visible campaigns. Analyzing customer insights can provide data that enhances recommendation engines, leading to effective cross-selling. Implementing promotional activities, particularly in high-visibility platforms like social media, is key to driving campaign effectiveness.
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