MB-280 · Question #49
In the weeks leading up to the holiday season, the marketing department sets up a new segment- based journey. The journey sends a marketing email to all wine enthusiasts who meet the following…
The correct answer is B. Create a segment using refresh rate: Automatic Refresh. To ensure that newly added wine enthusiasts automatically receive the marketing email, the segment must dynamically update based on contact data. Using Automatic Refresh, the system continuously updates the segment whenever new contacts meet the specified criteria (wine order…
Question
Options
- ACreate a segment and add a group through Behavioral data.
- BCreate a segment using refresh rate: Automatic Refresh.
- CCreate a segment and add contacts through an included members group.
- DCreate a segment and set the refresh rate to Static Snapshot.
How the community answered
(46 responses)- A9% (4)
- B85% (39)
- C4% (2)
- D2% (1)
Explanation
To ensure that newly added wine enthusiasts automatically receive the marketing email, the segment must dynamically update based on contact data. Using Automatic Refresh, the system continuously updates the segment whenever new contacts meet the specified criteria (wine order history and location in Europe). This ensures that all qualifying contacts, including those added after the segment was initially created, are included in the marketing journey.
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