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MB-280 · Question #111

MB-280 Question #111: Real Exam Question with Answer & Explanation

The correct answer is A. Measures E. Profiles. All customers that live in Paris. Customer profile data has address information. All customers that have made more than ten online purchases. Not Data tables [Not available for Quick Segments] Not Enrichments [Not available for Quick Segments] Quick segments let you build simple

Question

A marketing user wants to target two groups of customers: 1. All customers that live in Paris. 2. All customers that have made more than ten online purchases. You decide to meet this requirement by making quick segments. Which two options should you use as the base in the quick segments? Each correct answer presents part of the solution. (Choose two.) NOTE: Each correct selection is worth one point.

Options

  • AMeasures
  • BInsights
  • CData tables
  • DEnrichments
  • EProfiles

Explanation

  • All customers that live in Paris. Customer profile data has address information. * All customers that have made more than ten online purchases. Not Data tables [Not available for Quick Segments] Not Enrichments [Not available for Quick Segments] Quick segments let you build simple segments with a single operator quickly for faster insights. Quick segments are only supported in environments for individual customers. Create a new segment with quick segments 1. Go to Insights > Segments. 2. Select New > Create from. Select the Profiles option to build a segment that is based on the unified customer table. Select the Measures option to build a segment around measures you have previously created. Select the Insights option to build a segment around one of the output tables you generated using either the Predictions or Custom Models capabilities. 3. In the New quick segment dialog box, select an attribute from the Field dropdown.

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