An organization experiences a high level of variation in the demand for its development services. The organization has the capacity to fulfil the overall level of demand but wants to reduce the…

Question

Options

• AIntroducing continuous integration and deployment
• BIncreasing the number of test specialists
• CReducing the charges for less busy periods
• DEngaging with a supplier to outsource tasks

• A
  16% (6)
• B
  3% (1)
• C
  76% (29)
• D
  5% (2)

Explanation

Reducing charges for less busy periods is a demand management technique that directly incentivizes customers to shift their requests away from peak times, smoothing out variation - this is the only option that actively influences demand rather than responding to it.

Why the distractors are wrong:

• A (CI/CD): Improves delivery speed and automation, but does nothing to change when customers submit requests.
• B (More test specialists): Increases capacity to handle demand, but the organization already has sufficient overall capacity - the problem is the shape of demand, not the volume.
• D (Outsourcing): Offloads work to a supplier, again addressing capacity rather than reshaping demand patterns.

Memory tip: Think of how phone companies or airlines charge less during off-peak hours - the goal is to make it financially attractive for customers to shift behavior, not to build more planes or hire more staff. If the question asks how to influence demand, look for the pricing/incentive option.

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