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HP2-B110 · Question #64

What steps does HP take to protect customers from counterfeit cartridges?

The correct answer is C. Prevention, product packaging, and investigation. Option C is correct because HP's anti-counterfeiting strategy follows a three-pillar framework: Prevention (educating customers and building security features into products), product packaging (using authentication labels, holograms, and tamper-evident seals to help customers…

Address Customer Objections and Competitive Supplies

Question

What steps does HP take to protect customers from counterfeit cartridges?

Options

  • APartner network, local offices, and worldwide presence
  • BResearch and development, Marketing and reliability
  • CPrevention, product packaging, and investigation
  • DProduct design, toner formula, and marketing

How the community answered

(62 responses)
  • A
    2% (1)
  • B
    2% (1)
  • C
    94% (58)
  • D
    3% (2)

Explanation

Option C is correct because HP's anti-counterfeiting strategy follows a three-pillar framework: Prevention (educating customers and building security features into products), product packaging (using authentication labels, holograms, and tamper-evident seals to help customers identify genuine cartridges), and Investigation (working with law enforcement and legal teams to pursue counterfeiters).

  • A is wrong because partner networks and local offices describe HP's sales/distribution structure, not its anti-counterfeiting efforts.
  • B is wrong because R&D and marketing are general business functions, not specific anti-counterfeiting measures.
  • D is wrong because product design and toner formula relate to product quality/development, and marketing is not a protection mechanism against fakes.

Memory tip: Think of HP's approach as "PPI" - Prevent it, Prove it's real (packaging), and Pursue the fakers (investigation) - a before, during, and after approach to the counterfeiting problem.

Topics

#anti-counterfeit measures#product packaging#investigation#counterfeit prevention

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