HP2-B110 · Question #4
Why should you look after a loyal customer?
The correct answer is A. They tend to be more faithful to one reseller. Loyal customers are worth nurturing because they tend to stay faithful to one reseller (A) - meaning they return repeatedly, reducing your cost of acquisition and providing stable, predictable revenue over time. Option B is wrong because loyal customers don't necessarily spend…
Question
Why should you look after a loyal customer?
Options
- AThey tend to be more faithful to one reseller.
- BThey spend the most money.
- CThey tend to be more demanding.
- DThey are willing to sacrifice quality for an attractive price.
How the community answered
(26 responses)- A85% (22)
- B4% (1)
- C8% (2)
- D4% (1)
Explanation
Loyal customers are worth nurturing because they tend to stay faithful to one reseller (A) - meaning they return repeatedly, reducing your cost of acquisition and providing stable, predictable revenue over time. Option B is wrong because loyal customers don't necessarily spend the most money; high spenders can be one-time buyers with no brand attachment. Option C is a trap - demanding behavior is more associated with difficult or entitled customers, not loyal ones. Option D is the opposite of loyalty; price-sensitive customers who sacrifice quality are actually the least loyal, switching to any cheaper competitor.
Memory tip: Think of the word "loyal" itself - it shares a root with allegiance. A loyal customer has allegiance to you specifically (one reseller), not to whoever has the lowest price.
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