Which statement is true about loyal HP customers?

Question

Options

• AThey value price overall other factors when making a purchase
• BThey commonly seek out various suppliers for the best deal
• CThey are not concerned about product reliability.
• DThey purchase products from the HP brand and one reseller only.

• B
  4% (1)
• C
  7% (2)
• D
  89% (24)

Explanation

Loyal HP customers, by definition, demonstrate brand loyalty by purchasing exclusively from HP and a single trusted reseller, making D correct - their buying behavior is consistent and narrow rather than exploratory.

Why the distractors fail:

• A is wrong because loyal customers prioritize brand trust and relationship over price - if price were primary, they'd shop around.
• B is the opposite of loyalty; seeking multiple suppliers describes price-conscious or brand-agnostic buyers.
• C is wrong because loyal customers typically stay loyal because they trust the brand's reliability - reliability concerns them greatly.

Memory tip: Think of loyalty as a commitment - like a long-term relationship. A loyal customer "dates" only HP and one trusted partner (reseller), not a rotating cast of vendors.

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