Which of the following provides the BEST definition of 'Green Wash'?

Question

Options

• ASolely focusing on the green elements in business processes.
• BQuickly upgrading the environmental aspects of a product.
• CFalsely claiming an organisation is green to improve its image.
• DCarefully creating environmental laws with no real powers.

• B
  5% (1)
• C
  90% (18)
• D
  5% (1)

Explanation

Greenwashing refers to the deceptive practice of making false or misleading claims about a company's environmental credentials to appear more eco-friendly than it actually is - making C the correct answer.

• A is wrong because focusing on green elements in business processes is a legitimate sustainability practice, not greenwashing.
• B is wrong because genuinely upgrading a product's environmental performance is real improvement, not deception.
• D is wrong because creating toothless environmental laws relates to regulatory failure or policy manipulation, not corporate image deception.

Memory tip: Think of "washing" as whitewashing - painting over the truth. Greenwashing = painting a false green image over what's really there.

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