When companies demonstrate a real commitment to the success of people, planet and profits what aspects of their business will show improvements?

Question

Options

• ANew customer acquisition
• BNew market acquisition
• CReduction of number of suppliers

• A
  90% (36)
• B
  8% (3)
• C
  3% (1)

Explanation

When companies genuinely embrace the "people, planet, profits" (triple bottom line) framework, they build stronger brand reputation, trust, and loyalty - qualities that directly drive new customer acquisition (A), as ethically-conscious consumers actively seek out and switch to brands aligned with their values.

Option B (New market acquisition) is incorrect because entering new markets is primarily a strategic growth decision driven by market research and expansion planning, not a natural byproduct of sustainability commitment - a company can be highly sustainable without ever entering a new market.

Option C (Reduction of number of suppliers) is incorrect and even contradictory - responsible companies typically diversify or audit their supply chains to ensure ethical sourcing, rather than simply cutting suppliers.

Memory tip: Think of the triple bottom line as a magnet - when a company genuinely cares about people and the planet alongside profits, it magnetically attracts new customers who share those values. "Attract" → Acquisition.

No community discussion yet for this question.