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DA0-001 · Question #255

A staff member is analyzing open-ended customer comments from an email survey. Which of the following is the EASIEST way to visualize the data?

The correct answer is B. A word cloud. For open-ended customer comments, a word cloud is the easiest and most intuitive way to visualize the data by showing the frequency of keywords, providing a quick overview of common themes.

Visualization

Question

A staff member is analyzing open-ended customer comments from an email survey. Which of the following is the EASIEST way to visualize the data?

Options

  • AA stacked chart
  • BA word cloud
  • CA bar chart
  • DA bubble chart

How the community answered

(22 responses)
  • A
    5% (1)
  • B
    91% (20)
  • D
    5% (1)

Why each option

For open-ended customer comments, a word cloud is the easiest and most intuitive way to visualize the data by showing the frequency of keywords, providing a quick overview of common themes.

AA stacked chart

A stacked chart is used for showing parts of a whole over categories, not for textual data analysis like open-ended comments.

BA word cloudCorrect

A word cloud visually represents the frequency of words in a text corpus, where more frequently occurring words are displayed in a larger or bolder font, making it easy to quickly identify the most prominent themes and keywords in open-ended customer comments. This method is highly effective for summarizing qualitative textual data.

CA bar chart

A bar chart is used for comparing discrete categories or values, which is not suitable for visualizing the content of open-ended text.

DA bubble chart

A bubble chart is used to display three dimensions of data (x-axis, y-axis, and bubble size), and is not designed for direct visualization of text comments.

Concept tested: Visualizing qualitative text data

Topics

#Word cloud#Text visualization#Open-ended comments#Visualization techniques

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