CSSGB · Question #177
A customer satisfaction program was started on the right foot and has gone very well for the last year or so. The company should:
The correct answer is A. Look to improve the program, with new customer input. Even though the customer satisfaction program has gone well for a certain time frame, one still must continue to listen to the customer. Answer b, to do nothing, would probably not keep your company competitive. Answer c, forming a manager's group, is too restrictive. It permits
Question
A customer satisfaction program was started on the right foot and has gone very well for the last year or so. The company should:
Options
- ALook to improve the program, with new customer input
- BDo nothing with the program, it's not broken
- CForm a manager's group to add new wrinkles to the program
- DConcentrate on long term customers
How the community answered
(37 responses)- A81% (30)
- B11% (4)
- C5% (2)
- D3% (1)
Explanation
Even though the customer satisfaction program has gone well for a certain time frame, one still must continue to listen to the customer. Answer b, to do nothing, would probably not keep your company competitive. Answer c, forming a manager's group, is too restrictive. It permits internal people to formulate external customer expectations. Answer d is too restrictive for a variety of reasons. Lack of growth could be one of them.
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