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ASQ

CMQ-OE · Question #65

Which of the following is the most direct technique for measuring customer value?

The correct answer is D. In-person interview. See the full explanation below for the reasoning.

Question

Which of the following is the most direct technique for measuring customer value?

Options

  • AFocus groups
  • BMarket test
  • CTrade-off analysis
  • DIn-person interview

How the community answered

(42 responses)
  • A
    5% (2)
  • B
    17% (7)
  • C
    7% (3)
  • D
    71% (30)

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Full CMQ-OE Practice