CHANGE-MANAGEMENT-FOUNDATION · Question #33
Which item should be included within the communication plan?
The correct answer is D. How the results of a communication activity will be monitored and evaluated. A communication plan is a document that outlines the objectives, strategies, tactics, channels, audiences, messages, and metrics for communicating about a change initiative. One of the essential items that should be included in a communication plan is how the results of a…
Question
Which item should be included within the communication plan?
Options
- AThe expected benefits of implementing a change
- BThe reasons behind change initiative and the priorities for implementation
- CDetails on what preparations have the completed prior to a change
- DHow the results of a communication activity will be monitored and evaluated
How the community answered
(35 responses)- A3% (1)
- B6% (2)
- D91% (32)
Explanation
A communication plan is a document that outlines the objectives, strategies, tactics, channels, audiences, messages, and metrics for communicating about a change initiative. One of the essential items that should be included in a communication plan is how the results of a communication activity will be monitored and evaluated. This involves defining the criteria and methods for measuring the effectiveness and impact of the communication activities, such as feedback surveys, focus groups, analytics, or indicators of awareness, understanding, and support for the change.
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