A business manager wants to start a project to launch a new product and submits a business case to the Portfolio Steering Committee for review. The committee asks the manager for details about the…

Question

Options

• ACreate a presentation outlining the business benefits of the new product.
• BExecute a market study for similar products and demonstrate a market need.
• CConduct a feasibility study to determine the business impact of the new product.
• DPrepare a benefits management plan to capture target benefits and strategic alignment.

• A
  14% (3)
• B
  5% (1)
• C
  5% (1)
• D
  76% (16)

Explanation

A benefits management plan is the formal document used to define, document, and communicate the expected benefits of a project - including target benefits, how they will be measured, timelines, and alignment with organizational strategy. This is precisely what the Portfolio Steering Committee needs to evaluate business value. A presentation or market study may support the case, but they are not the structured planning artifact designed for this purpose. A feasibility study addresses viability, not benefit measurement.

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