BIMF.EN · Question #19
A marketing campaign has been planned by the sales and marketing department of the end user organization. Sales and marketing expects that the number of customers in the customer database will…
The correct answer is A. Operational supplier management. Operational Supplier Management is correct because a 35% projected increase in customers directly impacts the capacity and services that external suppliers must provide - such as additional database storage, processing capacity, or licensed software seats. Operational Supplier…
Question
A marketing campaign has been planned by the sales and marketing department of the end user organization. Sales and marketing expects that the number of customers in the customer database will increase by 35%. Which process should act on this information?
Options
- AOperational supplier management
- BTransition
- CChange management
How the community answered
(20 responses)- A85% (17)
- B10% (2)
- C5% (1)
Explanation
Operational Supplier Management is correct because a 35% projected increase in customers directly impacts the capacity and services that external suppliers must provide - such as additional database storage, processing capacity, or licensed software seats. Operational Supplier Management is responsible for ensuring suppliers can meet current and anticipated demand, making it the right process to receive and act on business growth forecasts like this one.
Option B (Transition) is wrong because Transition deals with moving new or changed services into the live environment - it's triggered by a service change being ready to deploy, not by a business projection.
Option C (Change Management) is wrong because Change Management handles formal requests to alter existing services or infrastructure; a marketing forecast is not a change request - it's upstream business intelligence that informs planning processes.
Memory tip: Think of Operational Supplier Management as the bridge between business demand signals and supplier capacity. When the business says "we're growing," someone has to tell the suppliers - that's Operational Supplier Management. If there's no option for Capacity Management, look for the process closest to the supply side of the infrastructure chain.
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