A company wants to ensure only approved campaigns go live in Adobe Target. Which governance practice should they implement?

Question

Options

• AEnable user role permissions and define activity approvers.
• BLock all activities to admin-level users.
• CAutomate activity approvals using Profile Scripts.
• DUse analytics segments for campaign validation.

• A
  76% (28)
• B
  5% (2)
• C
  5% (2)
• D
  14% (5)

Explanation

Enabling user role permissions and defining activity approvers in Adobe Target creates a structured approval workflow where only designated users can push campaigns live, directly addressing the governance requirement. Option B is wrong because locking everything to admins creates a bottleneck and doesn't establish a scalable approval process - it restricts access rather than managing it. Option C is wrong because Profile Scripts are used for visitor profiling and personalization logic, not workflow governance or activity approvals. Option D is wrong because analytics segments are for audience targeting and reporting, not for controlling which activities get published.

Memory tip: Think "governance = roles + approvers." Just like a document approval system needs both who can edit and who can sign off, Adobe Target governance requires role-based permissions (who can do what) plus designated approvers (who gives the green light) - that's option A in a nutshell.

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