What factors can cause mismatches in Adobe Target reports? (Select two.)

Question

Options

• AMisconfigured reporting sources
• BDelayed activity activation
• COverlapping test audiences
• DLow sample size

• A
  71% (15)
• B
  19% (4)
• C
  10% (2)

Explanation

Misconfigured reporting sources (A) cause mismatches because if Adobe Target is set to pull data from the wrong analytics suite or reporting environment, the numbers won't align with what actually occurred in the activity. Low sample size (D) causes mismatches because small data sets are statistically volatile - minor fluctuations appear as large percentage swings, making reports inconsistent across time windows or between tools. Delayed activity activation (B) is a timing issue that affects when data collection begins, not a reporting discrepancy itself. Overlapping test audiences (C) is a validity concern (audience bleed between tests) but doesn't directly cause a mismatch within a report's own metrics.

Memory tip: Think "RAMI" - Reporting source config and Amount of data (sample size) are the two things that make numbers lie. The other options are real problems, but they corrupt the experiment, not the report.

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